(In Nigeria)Grammy-winning star Tems: Women still face big barriers in Afropop industry

 


Grammy-winning Nigerian Afropop artist Tems has spoken out about the challenges women face in the music industry, saying “people don’t really respect women.” In an interview with the BBC, she recalled struggling to be taken seriously at the start of her career and refusing to compromise her boundaries for fame. Tems described Afropop as still heavily male-dominated, with artists like Burna Boy, Davido, and Wizkid dominating the scene, while female stars such as Tiwa Savage and Yemi Alade have publicly discussed similar barriers.

Earlier this year, Tems responded to online criticism about her body, saying she would not change for public approval and wanted to shift how women see themselves in music. To address these issues, she has launched The Leading Vibe Initiative in Lagos, offering workshops, masterclasses, and panel discussions for young female vocalists, producers, and songwriters.

Tems said her goal is to make it easier for women to access platforms, audiences, and success. She urged aspiring artists to define their brand, set boundaries, and stay true to themselves. Despite industry pressures, she credits her success to staying authentic and refusing to change her style or sound for record deals.





Since her debut EP five years ago, Tems has become one of Nigeria’s most successful global artists. She has worked with Beyoncé and Rihanna, earned over 17 million monthly listeners on Spotify, and headlined international festivals. In September, she will perform as a supporting act for Coldplay during their sold-out Wembley Stadium shows.

Tems says that even without fame, she would still be performing, perhaps in a small jazz club on a Friday night, because her passion for music goes beyond commercial success. She advises young women entering the industry to be clear about their goals, values, and limits, and to pursue music only if they genuinely love it.

Her ambitions extend beyond music. Tems recently became a part-owner of US football club San Diego FC, partnering with West African investment firm Pave Investments. The firm also helped fund the NBA-linked African Basketball League. She says her involvement in sports ownership shows that people should be bold enough to try what others think is impossible.

Tems sees herself as more than an artist, saying she is determined to explore different industries and inspire women to follow their dreams without compromise, both in music and beyond.

Comments