(In Ghana) Passion Air Cuts Domestic Airfares by 10%, Citing Cedi’s Strength and Cost Savings

 

Passion Air, Ghana’s leading domestic airline, has captured widespread attention in the country by announcing a 10% reduction in domestic airfare prices, effective immediately. The airline, which holds a commanding 51% share of Ghana’s domestic aviation market as of 2023, described the move as part of its ongoing commitment to affordability, aiming to pass on cost savings to passengers while maintaining its high service standards. This price cut is particularly significant for the carrier, which transported 386,294 passengers in 2023, reinforcing its position as the nation’s largest domestic airline.

The fare reduction is driven by the recent strengthening of the Ghanaian Cedi (GHS) against major foreign currencies, such as the U.S. dollar and euro, which has lowered operational costs for the airline. Passion Air highlighted that this economic shift allows the company to reduce ticket prices without compromising its fleet maintenance, customer service, or route reliability. The airline operates key domestic routes, connecting major cities like Accra, Kumasi, Tamale, and Takoradi, making the fare reduction a boon for frequent travelers, business commuters, and tourists exploring Ghana’s vibrant regions.

Industry analysts view this move as a strategic effort to boost passenger demand and maintain competitive dominance in Ghana’s aviation sector. Social media reactions have been largely positive, with passengers praising the airline’s customer-focused approach. Passion Air’s leadership expressed optimism that the price cut will encourage more Ghanaians to choose air travel, further solidifying the airline’s role in enhancing connectivity across the country

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