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Jaguar is making waves Globally, because the luxury carmaker has unveiled its boldest move yet toward full electrification, announcing that its entire lineup will be electric by 2026.
The company, known for blending performance with elegance, aims to rebrand itself as a modern, all-electric luxury brand.
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This transformation is part of Jaguar Land Rover’s broader sustainability strategy under its “Reimagine” global initiative.
Jaguar’s transition to an all-electric portfolio by 2026 includes scrapping current models and building new ones from the ground up.
The brand plans to release its first new EV in 2025. Industry watchers say this positions Jaguar in direct competition with Tesla and Porsche.
CEO Adrian Mardell describes the overhaul as necessary to preserve Jaguar’s identity while embracing a zero-emissions future in a changing global auto market.
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