Uganda’s football governing body, FUFA, is facing mounting criticism for inadequate promotion of the ongoing CHAN 2024 tournament, despite reportedly receiving over UGX 1 billion for advertising.Parliamentarians and fans argue that the marketing campaign was launched too late to generate meaningful public interest, sparking widespread frustration.
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The scrutiny follows FUFA’s recent Annual General Meeting, where it unveiled new regulations for football academies. While some have praised the governance reforms—including stricter licensing standards and tougher disciplinary measures—many are demanding greater transparency and accountability in the federation’s overall operations.
Social media is abuzz with concerns over poor resource allocation during major events, with supporters calling for stronger community engagement, improved marketing strategies, and better planning to ensure national tournaments receive the attention they deserve.
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