Nigerian Singer-Song writer Ayra Starr Joins Roc Nation, Boosting Her Global Afrobeats Career

 

Ayra Starr has secured a major milestone by signing a management deal with Roc Nation, a leading entertainment company in Nigeria. This partnership marks a significant step in her international career, placing her alongside global icons like Rihanna and J. Cole. Following her historic BET Awards victory, this move solidifies Ayra Starr’s growing influence as one of Nigeria’s top music exports. 

The agreement with Roc Nation focuses on management and strategic brand development, leaving her record label arrangement unchanged. Nigerian social media platforms have erupted with excitement, with fans and industry insiders viewing this as a pivotal moment for Afrobeats on the global stage. Roc Nation’s expertise in nurturing elite talent is anticipated to amplify Ayra’s presence in international markets and foster high-profile collaborations.

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