(In South Africa) Pioneering Commentator Phumlani Msibi Passes Away at 57, Leaving a Lasting Legacy in Sports Broadcasting

 

Phumlani Msibi, a groundbreaking South African sports commentator who made history as the first to provide isiZulu and English commentary on SuperSport, passed away at the age of 57 on June 20, 2025, following a brief illness. His death represents a profound loss to the sports broadcasting community across the continent. Known for his memorable catchphrase "Coach, thoughts please?" and his wide-ranging career covering football, boxing, and horse racing, Msibi touched the lives of millions. Tributes have poured in, with SuperSport's CEO emphasizing his significant role in making sports more accessible to diverse audiences. His passing comes amid a series of notable losses in the broadcasting world, including Al Trautwig in 2025, hinting at a possible transition period in sports media, though no formal studies have yet connected these events to larger industry shifts.