(In Uganda) Juliana Kagwa Appointed Uganda Tourism Board CEO, Poised to Boost Sustainable Tourism Growth

 Juliana Kagwa is generating significant buzz across Uganda following her high-profile appointment as the new Chief Executive Officer of the Uganda Tourism Board, a role that positions her at the forefront of the nation’s efforts to elevate its tourism industry. Kagwa, who previously served as the Corporate Relations Director at Uganda Breweries Limited, brings an impressive 17 years of experience in marketing, strategic communications, and leadership to the table. Her track record of driving impactful campaigns and fostering corporate partnerships has sparked optimism about her ability to steer the tourism sector toward new heights.

The appointment is widely regarded as a strategic step to bolster Uganda’s tourism industry, which is a critical driver of economic growth and cultural promotion, known for attractions like its national parks, gorilla trekking, and vibrant heritage. Stakeholders anticipate that Kagwa will build on the foundation laid by her predecessor, focusing on sustainable development, innovative marketing, and global outreach to attract more visitors. Her expertise in brand management and stakeholder engagement is expected to play a pivotal role in positioning Uganda as a premier travel destination. Social media and industry circles are abuzz with discussions, with many praising the choice of a seasoned professional to lead the board, while others express eagerness to see her vision unfold. Kagwa’s leadership marks a new chapter for Uganda’s tourism, with high expectations for transformative growth and increased international visibility.

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