(In Ghana): Musician Sarkodie Sues Ecobank Ghana for Unauthorized Use of Lookalike in Advert.

 

Sarkodie Sues Ecobank Ghana Over Unauthorized Lookalike Ad

Ghanaian musician Sarkodie has taken legal action against Ecobank Ghana for allegedly using a lookalike in a marketing campaign without his permission. The rapper claims the bank's actions have deceived his fans into believing he endorses their services.

Allegations Against Ecobank

- Unauthorized Use: Sarkodie alleges that Ecobank used a lookalike in an anti-fraud advertisement without obtaining his consent.

- Deception: The musician claims that the use of the lookalike has led people to believe he endorses Ecobank's services, damaging his reputation and brand.

- Lack of Permission: Sarkodie emphasizes that he did not give Ecobank permission to use his likeness or endorse their services.

Legal Action

Sarkodie is seeking legal recourse, including:

- Damages: Compensation for the unauthorized use of his likeness and potential damage to his brand.

- Injunction: A court order to prevent Ecobank from further using his likeness or endorsing their services.

- Withdrawal of Advertisements: Removal of the advertisements featuring the lookalike.

See also: (In Ghana): Youths in Tema Say No to Ebi Bright: Protests Erupt Over Appointment

Sarkodie’s legal battle with Ecobank Ghana has amplified his influence, as fans rally behind him online. 

The case highlights issues of celebrity image rights in Ghana’s growing entertainment industry.

Many admire his resolve to protect his brand, while others debate the ethics of look-alike usage in advertising.