The Chinese Government has commenced the process of taking down the social media accounts of influencers who have violated the country's laws against flaunting a luxurious lifestyle on social media. In 2022, Chinese officials issued a “code of conduct” prohibiting livestream anchors from “displaying or hyping a large number of luxury goods, jewelry, cash and other assets.” China is experiencing an economic slowdown that has hit the middle class especially hard.
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China' national internet Regulator, Cyberspace Administration, in explaining the purpose of the campaign against wealth flaunting social media influencers, revealed that as a result of the current unhappiness with the economic situation in the country, online content disconnected from that reality, creates a warped psychology which poses negative effects for development . The campaign to bring down the social media accounts promoting luxurious items and also extends to a restriction on posting about a luxury lifestyle and activities.
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